The objective of this training is to help entrepreneurs do their own web marketing. By mastering social media platforms such as Facebook, Twitter, Instagram, LinkedIn and TikTok, writing eloquent blog posts and creating passive income streams on the web, it is possible to attract considerably more clients and boost the business’s reputation.

At the end of the training, the participants will be given documents they can use to track their results as well as a simple editorial calendar for Facebook.

Topics covered:

  • Effective social media management for businesses
  • Means of attracting clients through social media
  • Writing specifically for the web and blogs
  • Creating relevant content according to the type of business
  • Key ways to create passive income streams online
  • Web branding
  • Understanding the new Metaverse
  • Using GPT Chat for content creation
  • Facebook, Instagram, LinkedIn ads – Level 2

The training includes three 2-hour group sessions over Zoom, in addition to 2 hours of one-on-one time to consolidate what was learned and explore the facets specific to the participant’s type of business.